How does post defection regret impact B2B customers advocacy to switch back?
Annie H. Liu; Mark P. Leach; Richa Chugh
Annie H. Liu; Mark P. Leach; Richa Chugh
Peter J. Batt; Romain Batany
Bente Flygansvaer; Debbie Harrison; Lena Elisabeth Bygballe
Alessandro Pagano; Andrea Perna; Heli Aramo-Immonen; Lars Huemer; Roberta Bocconcelli
Leena Aarikka-Stenroos; Valtteri Ranta
Debbie Harrison; Klas Hedvall; Lei Huang; Nina Hasche; Per Carlborg; Roberta Bocconcelli
Johan Kask; Nina Hasche; Per Carlborg
Conor Drummond; Helen McGrath; Thomas O’Toole