Exploring the ability of Relationship Marketing to integrate Just-in-Time and efficient Business Processes to drive Brand Preferences of Customers in Industrial Networks
John Balmer; Michael Bourlakis; Suraksha Gupta
John Balmer; Michael Bourlakis; Suraksha Gupta
Ksenija Cukovic; Natasa Golik Klanac
Carlos Pinto; Inês Martins; João Menezes
Jeroen Vanderijt; Sicco Santema; Wibe Witteveen
Ghasem Zaefarian; Peter Naude; Stephen Henneberg