Blog | IMP Group | Page 85

Integrating case-study research into business marketing education: illustration from the Bordeaux wine market

Carlos Diaz Ruiz; Katy Mason; Luis Araujo; Pierre Mora

Betrayal dynamics in buyer-seller relationships

Bilge Aykol; Dayananda Palihawadana; John Hadjimarcou; Leonidas C. Leonidou

Social emergence of industrial networks

Marcus Vanharanta; Phoebe Wong

Customer experience in business-to-business relationships

Jamie Burton; Judy Zolkiewski; Nor Farina Binti Israel

Network legitimacy in technology sustainability: a case of semi-conductor

Brian Low; Paul Yeow Heng Ping; Stephanie Cheah Kay Ann

The role of personal relationship and information technology in business markets

Balazs Revesz; Erzsebet Hetesi

Relationally-responsive corresponding in an industrial buyer-supplier relationship

Ditte Mølgaard Mathiasen; Lars Esbjerg

Achieving a greener freight transport purchasing process through a voluntary governmental program in France

Nathalie Touratier-Muller

The mediating role of networking capabilities and network-based assets in the learning orientation-competitive advantage and innovativeness-competitive advantage relationships and their performance consequences: a B2B vs. B2C perspective

G. Nagy; M. Jaakkola; N. Koporcic

Exchange is not a simple mechanism but based on thick interaction: on the need for estimating and analysing heaviness

Alexandra Waluszewski; Håkan Håkansson