Authors: Balazs Revesz; Erzsebet Hetesi
In this paper we investigate the role of personal relationships in business markets in the information technology era. In particular we are interested in how the spreading of information technology affects the importance of personal relationships, trust, commitment or loyalty in business-to-business relationships. The results from our combined qualitative and quantitative research program indicate that while information technology transforms the methods of interaction in business relationships, personal relationships still keep their importance. The social embeddedness of the economy still seems to exist in our post-modern, technology driven world. The interpersonal relationships and networks of these relationships still seem to play an important role in business life. Based on our results we believe that both face-to-face and information technology mediated types of encounters can be effective.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2017
Conference: Kuala Lumpur, Malaysia (2017)