Blog | IMP Group | Page 14

The Corporate Branding Networks behind B2B SMEs: Revealing the Actors

Mari Juntunen; Minna Malaska; Saila Saraniemi

Making Sense of Global Customers in Internal MNC Network

Elina Pernu

Mobilizing Resources for Collective Action and Sustainable Development: Mobilizing Interest or Shared Values?

Aard Groen; Ariane von Rumsfeld; Kuan Ming The; Raymond Loohuis

Developing Networked Business Models for Emerging Technology-based Services: Underlying Challenges

Teea Palo

Sorting Goods from Bads: How Actors Collaborate in Marketing Green Chemistry

Shiming Zhang

The Clarification of SME’s Financial Service Needs: Creation of the Base Service Package

Karoliina Lamminen; Olavi Uusitalo

An Activity System Model of the Value Creation in the Service Context

Hanna Komulainen; Hannu Makkonen

21st Century Applicability of the Interaction Model: Does Pervasiveness of Social Media in B2B Marketing Increase Business Dependency on the Interaction Model?

Hugh Pattinson; Suresh Sood

Causal Social Mechanisms: The Why not Just the how

Geoff Easton; Katy Mason; Markus Vanharanta

Trust-related Dynamics in the Supply Chain Relationship

Heli Aramo-Immonen; Rainer Breite