Authors: Teea Palo
Department of Marketing, Oulu Business School, University of Oulu, P.O. Box 4600, 90014
University of Oulu, Finland, teea.palo@oulu.fi
Developing commercially successful technology-based services has proved to be challenging.
Companies are facing a frustrating problem of how to develop new business models for the
services. For the business model to succeed, it needs to exploit a viable business opportunity.
In addition, it needs to be developed in a net of actors since the development, production, and
commercialization of the services require a diversity of activities and resources. Yet there is a
lack of studies on the dynamics of business models, and empirical research on networked
business models is scarce. To fill in this gap, this study aims to elaborate the development of
networked business models, and identify the underlying challenges in this. This will be done
by analysing the emergence of the business net and business opportunities in the specific field
of novel technology-based services which are still at the development and testing phase. The
empirical data has been collected in a real-life experiment among experts in the fields of
developing, testing, and commercializing new ubiquitous services. As a result, the key phases
in networked business model development are presented, and challenges regarding this
development are identified.
Keywords: Networked business model, business net, business opportunity, technology-based
service
Journal: ( – )
Web Address:
Publish Year:
Conference: Glasgow, Scotland (2011)