When IMP-Don Quixote Tilts His Lance Against The Kotlerian Windmills: Btob Marketing Deeply Changed During The Last 25 Years, Btoc Marketing Too Bernard Cova; Robert Salle Read More
The Impact Of Culture On Relationship Creation And Network Formation In Developing Countries Richard Fletcher Read More
A holistic model for coordinating supplier and customer relationships Niels Grünbaum; Svend Hollensen Read More
Interpersonal Trust In Chinese Relational Networks: Moving From Guanxi To Xinren Anton Kriz; Tony Fang Read More
Business Suppliers’ Value Creation Potential: Empirical Analysis Kristian Moller; Pekka Törrönen Read More
Designing and Monitoring a Supply Network Ann-Charlott Pedersen; Elsebeth Holmen; Håkan Håkansson Read More
