When Do The Social Relationships Matter? A Case Study Of The Organizing Of An International Joint Venture

Authors: Tuija Mainela

The present study concerns the organizing of international joint ventures (IJVs) over time. The organizing process and the multi-cultural setting emphasize the actions of and interactions between individuals. The IJV-managers? use of their social relationships in the continuous organizing of the joint venture is analyzed. The business relationships are seen as characterized by four possible layers of interpersonal relationships whose type influences the types and uses of the relationships. One business relationship may contain only one or many of these interpersonal layers and an effective business relationship contains “the appropriate” interpersonal layers for the business issue at hand.

Journal: ( – )

Web Address:

Publish Year: 2003

Conference: Lugano, Switzerland (2003)