Authors: Jari Salo
The purpose of this paper is to elaborate on key concepts related to digital business relationships and show important relations between these concepts. I explain how individual acts and episodes that constitute business relationship are being digitalized and how this digitalization enables the creation of digital business relationships. Digital business relationships conducted in digital environments are emerging phenomenon in main stream marketing literature. This paper is conceptual in nature and the main outcome of the study is the model developed for tackling the phenomenon.
Journal: ( – )
Web Address:
Publish Year: 2003
Conference: Lugano, Switzerland (2003)