Relationship management versus brand management in SME Business-to-Business marketing.
Jonathan Gander; Maurizio Catulli
Jonathan Gander; Maurizio Catulli
David Ford; Michael Redwood
Pete Naude; Stefanos Mouzas; Stephan C. Henneberg
Catherine Sutton-Brady; Nicole Stegemann
Anne-Mari Järvelin; Richard Windischhofer; Tuula Mittilä
Lars-Gunnar Mattsson; Per Andersson
Ohanes MISSIRILIAN; Richard CALVI