Papers | IMP Group | Page 200

Interaction, Interacting and the Service Encounter

Catherine Sutton-Brady; JudyM Zolkiewski; Xia Zhu

Convergence of value propositions: developing new business models through networking

chiara cantu; francesca montagnini; marco paiola; roberta sebastiani

A learning perspective on switching suppliers

LenaE. Bygballe

The Interorganizational Dynamics of Brand Alliances

Loïc Sauvée; Mantiaba Coulibaly

Positioning and Upgrading IMP theory as a marketing theory

Hans Jansson

Living labs fostering innovations in the retail industry:A network perspective

Mika Westerlund; Seppo Leminen

Exploring the relationship between network competence, network capability, and firm performance: A resource based perspective in an emerging economy.

GertJ.P. Human; Peter Naudé

Business networks and the internationalization of local cluster suppliers

Andrea Furlan; Roberto Grandinetti

Using Structuration Theory to Analyse Relationship Value Creation

karin Olesen; Roger BaxterA Baxter

Role Change and its Influence on Business Network Dynamics

Anna-Greta Nyström