Papers | IMP Group | Page 191

Digital Printing Networks: a case of Best Practice in Sustainable Marketing Communications

Adam Crowe; Anna Chelidze-Wain; Maurizio Catulli

Boundarians that Shape Market Actors- A review of the literature on business associations

LivL. H. Fries

Umbrella Agreements as Commitments Framing Devices

Geoff Easton; Peter Lenney; Stefanos Mouzas

Response to Cova/Salle: “From Scientific Controversies to Brand Communities: Welcome to a Branded World!”

David Ford

Network Connectivity and Business Netquakes – Ways to Understand the Spread of Change

Peter Dahlin; Virpi Havila

IMPROVING SUPPLIER AND CUSTOMER RELATIONSHIP MANAGEMENT THROUGH ORGANIZATIONAL LEARNING

Maria S. Uusikoski; Olavi H. Uusitalo

Customer Roles in Shareholder Value Creation – An Empirical Investigation of Customer Asset Management Strategies

Kaj Storbacka; Suvi Nenonen

The role of trust, adaptation and dependence in Chinese business relationships: The case of a multinational pharmaceutical

Amna Khan; John Murphy; Judy Zolkiewski

Special characteristics of public-private relationships – The case of Finnish Defence Forces

Mika Ojala; Olavi Uusitalo; Tommi Mahlamäki

Network Pictures: Building an Holistic Representation of a Dyadic Business-to-Business Relationship

KatyJ Mason; Sheena Leek