EXPLORATORY AND EXPLOITATIVE MARKET LEARNING IN DISCONTINUOUS NEW PRODUCT DEVELOPMENT
Armand Smits; Geert Vissers; Jan de Wit
Armand Smits; Geert Vissers; Jan de Wit
Bo Rundh; Carolina Camén; Patrik Gottfridsson
Anna Kaunonen; Olavi Uusitalo
JulietteJ L Wilson; Niki Hynes
Håkan Håkansson; Persson Göran
MariaM Smirnova; Peter Naude; SergeyP Kouchtch; Stefanos Mouzas; Stephan Henneberg