Papers | IMP Group | Page 127

Competitive Capabilities in Russian Industrial Networks (A Longitudinal Perspective on a Case Study)

Bella Butler; Elena Kuznetsova

ACTION AND REACTION IN INTERACTION- ACTIVITY ADJUSTMENTS AND BUSINESS RELATIONSHIP CHANGE

Lars Bankvall

The Role of Emotions in Business-to-Business Marketing

Juergen Gnoth; Marcus Schulz; Sergio Biggemann

Value add in the reciprocal multistage marketing

Jari Ruokolainen; Mustajärvi Mustajärvi; Olavi Uusitalo

Value Proposition Communication for Industrial Asset Efficiency Service as a Part of the Sales Process

Ilkka Ojansivu; Jari Salo; Mira Korkiakoski; Tuula Lehtimaki

The unavoidable linear thinking – or the need to consider what type of economic model a forecast is based upon

Alexandra Waluszewski; Håkan Håkansson; Malena Ingemansson

TOOLS OF NETWORK MANAGEMENT – METHODS FOR CONTROL AND DEVELOPMENT

Jesse Heimonen; Tero Vuorinen

AN EXPLORATORY INVESTIGATION OF END-USERS’ INFLUENCE IN THE PURCHASING PROCESS OF TRUCKS

Daniela Andreini; Giuseppe Pedeliento

SUSTAINABLE BUSINESS MODELS: THE CONTRIBUTION OF NETWORK ORGANIZATION AND GOVERNANCE MODES

Michael Ehret; Sudhi Seshadri

Antecedents and obstacles to total cost of ownership analysis in industrial marketing – a case study

Marcus Rosenback