Papers | IMP Group | Page 118

Project marketing and the risk of environmental turbulence: Insights from three Nordic firms marketing projects to Nigeria

Isau Ganiyu

Top management’s role in service policy compliance-Case study in corporate travel

Anne-Maria Holma; Anu Bask

TRIADIC VALUE PROPOSITIONS IN SERVICE NETWORKS – A LONGITUDINAL CASE STUDY

Christian Kowalkowski; Daniel Kindström; Per Carlborg

Exploring and exploiting network relationships to commercialize technology: A biofuel case

Christopher John Medlin; Jan-Åke Törnroos

Value Co-creation in Local Regeneration Public Private Partnerships in Nigeria

Osikhuemhe Okwilagwe

SUSTAINABILITY INNOVATION DEVELOPMENT IN NETWORKS – THE CASE FOR DIRTY INDUSTRIES

Adam Raman

HOW TO MEASURE COMPETITION? THE ROLE OF PRICE DISPERSION IN B2B SUPPLY MARKETS

Holger Schiele; Paul Scheffler; Philipp Horn

COMBINING COMPARATIVE OUTLIER ANALYSIS AND QCA: A REVIEW OF 25 YEARS (MISSED) OPPORTUNITIES FOR THEORY BUILDING IN MARKETING AND MANAGEMENT STUDIES

Lakshmi BalachandranNair

Corporate Social Responsibility: Making Sense and Realising Benefits

Martin Hingley; Phil Considine

The network approach – a theoretical discussion

Christina Öberg; Lars-Gunnar Mattsson; Sabine Gebert-Persson