COMBINING COMPARATIVE OUTLIER ANALYSIS AND QCA: A REVIEW OF 25 YEARS (MISSED) OPPORTUNITIES FOR THEORY BUILDING IN MARKETING AND MANAGEMENT STUDIES

Authors: Lakshmi BalachandranNair

Journal: n.a. (n.a. – n.a.)

Web Address: n.a.

Publish Year: 2014

Conference: Bordeaux, France (2014)

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