Blog | IMP Group | Page 78

A literature review on entrepreneurship at the Base-of-the-Pyramid: how B2B entrepreneurs make a difference in customer communication and CRM

Katharina Raab; Ralf Wagner

An interactive resource analysis of supply chain interdependencies

Lars Huemer; Xiaobei Wang

SOURCES AND EFFECTS OF CONFLICTS IN BUSINESS RELATIONSHIPS OF MULTINATIONAL ENTERPRISES

Aleksandra Hauke-Lopes; Krzysztof Fonfara; Milena Ratajczak-Mrozek

Mapping interaction and interdependence within the B2B marketing literature over time

Debbie Harrison; Kristin B. Munksgaard

Learning for expertise in collaborative networks – Insights of practitioners

Arja Lemmetyinen; Tanja Lepisto

The role of boundary-spanners in the management of inter-organizational relations: an application of the ARA model to study the activities of alliance managers

Frédéric Prevot; Nathalie Fabbe-Costes; Vichara Kin

What differentiates a key account manager from a salesperson

Sylvie Lacoste

INFIDELITY IN INTER-ORGANIZATIONAL MARKETING RELATIONSHIPS: AN APPLICATION OF THE MARITAL METAPHOR

Bilge Aykol; Dayananda Palihawadana; John Hadjimarcou; Leonidas C. Leonidou

VGM Amendment reveals port community as a business network

Alexandre Lavissiere; Laurent Fedi; Mary Catherine Lavissiére; Tibor Mandják

Engaged scholarship and the experienced marketing professional: Academic relevance and marketing practice.

John Nicholson; Paul Johnston; Simon Kelly