Trade Fairs as Source of Knowledge: The Role of Trade Fairs Organizer Grzegorz Leszczyñski; Marek Zieliñski Read More
Customer Involvement in New Service Development in Financial Conglomerates Irinja Maenpaa; Jesse Valtanen Read More
Benefiting from a Supplier’s Innovation: A Conceptual Study Jari Ruokolainen; Olavi Uusitalo Read More
Coordination of Corporate Level Marketing Communications in a Dispersed Marketing Organization: A Case of an Industrial Technology-based MNC Elina Pernu; Tuula Lehtimaki Read More
Negative Effects of the Bonding and Bridging form of Social Capital in a Regional Strategic Network Jens Eklinder Frick; Lars Hallén; Lars Torsten Eriksson Read More
Market Exchange Relationships in the Descriptive CRM Model as a Base of General Marketing Theory Erik Curk; Rudi Rozman; Vesna Žabakar Read More
