Blog | IMP Group | Page 55

Economic rationality or sociological legitimacy? The conditions under which multiple channel strategies are effective

Yonghoon Choi; Yoritoshi Hara

Network exploration and exploitation capability, foreign market knowledge, and international market performance: the role of strategic orientations

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Channel stewardship: orchestrating network relationships in a collaborative way

Catherine Pardo; Elsa Dessaigne

Analysing case study data in the IMP tradition: using ethnographic content analysis for social media data analysis

Conor Drummond; Helen McGrath; Thomas O’Toole

Managing the sales transformation process in b2b: between human and digital

Daniela Corsaro

Fending off and filling in – shifts in strategy and commitment as reaction to institutional turbulence in emerging markets

Desirée Blankenburg Holm; Martin Johanson; Pao Kao

A case study on resources structures and digitalization strategies

Aihie Osarenkhoe; Jens Eklinder Frick; Lars-Johan Åge; Vincent Fremont

Processes of change in environmental activity patterns

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Recycling in the city: mobilising resources in initiating a circular economy in the construction sector

Bente Flygansvaer; Debbie Harrison; Lena Elisabeth Bygballe

The role of equity crowdfunding in the start-up business network

Alessandra Tzannis; Chiara Cantù; Daniel Schepis; Giorgia Sepe