Leena Aarikka-Stenroos; Valtteri Ranta
Aino Halinen; Annmarie Ryan; Asta Salmi; Bo Edvardsson; Debbie Harrison; et al.; Helena Renstrom; Jaana Tahtinen; Kjell Grønhaug; Maria Holmlund; Tore Strandvik; Virpi Havila
Christian Gronroos; Christian Grönroos; Paul Viio
Journal: commitment and recommendation). It also indicates that the extent to which not adapting communication has an effect on buyer-salesperson