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CUSTOMER REFERENCING: TESTING A CONCEPTUAL FRAMEWORK IN THE CONTEXT OF A CASE STUDY

Andre Vilares Morgado; Luis Mota de Castro

Micro foundations of coping with innovation paradoxes in networked NDP processes: 2 prospective longitudinal cases

Harrison, Debbie

The connections between B2B marketing processes and IT solutions: two case studies on the application of CRM in industrial companies

Andrea Perna; Baraldi, Enrico; Fabio Fraticelli

An organized effort to shape a nascent e-health market – actions and artefacts

Laura Riuttanen; Pauliina Ulkuniemi; Saara Pekkarinen; Saraniemi, Saila; Teea Palo

Promise Land? : New Sphere by 7-Eleven Japan’s Business Ecosystem

Masae Kanai; Takemura, Masaaki

Companies cooperation in the internationalization process and their competitive advantage

Dymitrowski, Adam; Marcin Soniewicki

Network for sustainability as a game changer in the building sector?

Gunnar Andersson; Irmelin Gram-Hanssen; Rubach, Synnøve

Value propositions in knowledge-intensive business services: Varying customers relationships and varying propositions

Heikka, Eija-Liisa; Saara Pekkarinen; Satu Nätti

The benefits of Wasta network: The Arab middle East region

Alhussan, Fawaz Baddar; Faten Baddar Al-husan; Lulu Alhesan

Sustainability in B2B relationships – Focusing on economically responsible actions

Sustainability in B2B relationships – Focusing on economically responsible actions