Judy Zolkiewski

Judy Zolkiewski is a Professor in Marketing at Alliance Manchester Business School in the UK. Her research interests include understanding

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Pauliina Ulkuniemi

Pauliina Ulkuniemi is Professor of Marketing at Department of Marketing, Management, and International Business at Oulu Business School. Her research

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Helen McGrath

Helen McGrath is a Lecturer in Marketing in the Department of Management and Marketing in University College Cork, Ireland. Her

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Simone Guercini

Simone Guercini is Professor of Marketing and Management at the University of Florence. His research interests include business marketing, international

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Chris Medlin

Chris Medlin is researching business relationships and networks, with a particular interest in how change is enacted and pursued. Chris

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Milena Ratajczak-Mrozek

Milena Ratajczak-Mrozek is Associate Professor and Head of the Department of International Marketing at the Poznań University of Economics and Business

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Antonella La Rocca

Antonella La Rocca is Associate Professor at Università Cattolica del Sacro Cuore, Milan, Italy. Her main research interest is in

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