Papers | IMP Group | Page 331

Merger waves and contemporary internationalization of firms and markets

Lars-Gunnar Mattsson

The Substance of Business Banking Relationships

Joao Proença; Luis de Castro

DEVELOPING RELATIONSHIP MARKETING THROUGH THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT TECHNOLOGY

Keith Thompson; Lynette Ryals; Simon Knox; Stan Maklan

Relationship Marketing Theory: Its Roots and Direction

Aino Halinen; Kristian Moller

Technological Trajectories and Path Dependence

Debbie Harrison; Luis Araujo

A dynamic model of customer loyalty

Michele Costabile

MANAGING BUYER-SUPPLIER RELATIONSHIPS IN A SUPPLY NETWORK – THE BUYER?S PERSPECTIVE

Sara Åhman; Sören Kock; Åsa Hagberg-Andersson

The Significance of Graded Structure to Understanding Marketing Strategy and the Implications for Business Relationships

Brian Jonmundsson; Ken Miller

The Components of Networking for Business to Business Marketing: Empirical Evidence from the Financial Services Sector

Alexis McLean; Eleanor Shaw

THE MEASUREMENT OF TRUST IN MARKETING STUDIES: A REVIEW OF MODELS AND METHODOLOGIES

Maria Antonietta Raimondo