Integrating Relationship Maintenance into the Multiplexity of Channel Ties: A Theoretical Framework Fabrizio Zerbini; Sandro Castaldo Read More
New Direction Line of Sustainable Development and Marketing in Green Banking Éva Pinter; Nikolett Deutsch; Zoltán Ottmár Read More
The Impact of Culture on Marketing at the Bottom of the Pyramid: A Relationship Creation and Network Development Approach Richard Fletcher Read More
Factors Affecting Cooperation in Networks: Examples from Structured and Unstructured Cases Henrik Virtanen; Åsa Hagberg-Andersson Read More
The Mode of Exchange and the Shaping of Markets. The Case of Introducing Self-Service in Swedish Post-War Food Distribution Claes-Fredrik Helgesson; Hans Kjellberg Read More
Are Services Marketing and the Marketing of Products Different? A Governance Approach Bjoern Sven Ivens; Catherine Pardo Read More
The Impact of Relationship Atmosphere on the Key Supplier’s Perceived Reputation Gammoudi Lotfi; Karim Machat Read More
Step by Step Interviews: A technique for Studying Negative Subjects in B2B Settings Annika Tidström Read More
