Papers | IMP Group | Page 230

Celebrity Endorsement in Business Markets

Douglas West; Louise Canning

The Analysis and Planning of Business Interactions: Do We Need a Structured Approach?

Beate Dahlke; Bjoern Sven Ivens

Tourism Destination and Reputation Management: Towards a Model of Stakeholder Communication

David Ermen; Juergen Gnoth; Phil Harris

The Expectations and Consequences of International Partnership: The Case of Benecol

Kjell Grønhaug; Uusitalo Olavi

Challenges in Buying Technology Intensive Business Services

Hanna Komulainen; Jaana Tähtinen; Marko Heikkinen; Pauliina Ulkuniemi

The Evolution of Technology and Emergence of a New Market Niche: The Case of a Life Science Research Tool Kit

Damien McLoughlin; Yansong Hu

Understanding the Role of Relational Capabilities in Buyer-Seller Relationships

Maria Smirnova; Sergey Kushch

Networking Activities and Performance of Enterprises: Some Empirical Findings from Tanzanian Manufacturing SMEs

Issack S. Allan; Lettice K. Rutashobya

Turning Technology into Products with Industrial Customers

Anne Vercauteren; Wim Vanhaverbeke

Cultural Knowledge and Sensitivity in Managing International Business Relations: People as Boundary Spanners

Asta Salmi