Papers | IMP Group | Page 193

Heaviness of the Hungarian FMCG networks – Object of exchange in the relationship as an influencing factor

Andrea Gelei

Client-Provider Relationship Processes in a Facility Management Context – A Typology

Björn Axelsson; Henrik Agndal; Jonas Molin

Using Means-end Approaches to Understand Business Complaint Management

Alexander Reppel; Bahar Ashnai; Peter Naude; Stephan Henneberg; Thorsten Gruber

Strategizing in industrial networks. Fallacies of customer order based production

Benedikte Borgström; Susanne Hertz

Network strategising trajectories within a planned strategy process

Debbie Harrison; Frans Prenkert

INNOVATIVE FORMS OF MARKETING INTEGRATION IN LOCAL NETWORKS

Andrea Runfola; Simone Guercini

Different reasons why dissatisfied customers stay with their supplier

Cecile Bozzo

An Interaction and Networks Approach to Sustainable Marketing: Creating a Context for Connectivity, Dialogue and Learning

Annmarie Ryan; Ingrid Kajzer-Mitchell; Sofia Daskou

Industrial Sales People as Market Actors. A Case Study

John Finch; Susi Geiger

The Mobilisation of Political Actors as a Collective Purchasing Strategy in the European Electricity Market. Exploiting the Plural Identity of Political Actors

Florence CRESPIN; Hugues Poissonnier; Olivier CATEURA