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ANTECEDENTS AND CONSEQUENCES OF TRUST BETWEEN MARKETING MANAGERS AND MARKET RESEARCH PROFESSIONALS KESZEY,Tamara Read More
The Influence of Intuitive Expertise in Transforming Music Industry Relationships CHAKRABARTI,Ronika; Markus Vanharanta Read More
SME INTERNATIONALISATION AND NETWORK RELATIONSHIP DEVELOPMENT IN THE WESTERN AFRICAN CONTEXT: THE CASE OF THE GHANAIAN CLOTHING AND TEXTILE INDUSTRY Irene Kujala Read More
Consortial benchmarking: a method of academic-practitioner collaborative research and its application in a B2B environment Krummaker, Stefan; Schiele, Holger Read More
The role of a community in contributing to the development of start- up technology companies – who buys from whom, what and why? Ruokolainen, jari Read More
SEING IS BELIEVING? SIGNALING SUPPLIER?S VALUE POTENTIAL Fabrizio Zerbini; Francesca Golfetto; Stefania Borghini Read More