Papers | IMP Group | Page 139

Value generation and impact on commitment in business to business ‘relationships

Aurea Helena P. Ribeiro; Ieda L. Pereira; Raquel S. Robbe; Ricardo T. Veiga

Social media in industrial marketing – empirical exploration

Aino Toppi; Minna Mäläskä; Pauliina Ulkuniemi; Saila Saraniemi

Nature and role of customer satisfaction in the business of solutions’

Alexander Pohl; Frank Jacob; Ulrich Kleipass

Customer involvement in product development: Learning from a Bearing Manufacturer

Frida Lind; Jens Laage-Hellman

Rethinking an approach to b2b and b2c branding: a review of the literature, conclusions and future research directions

Andrea Rea; Robert Spencer; Simona D’Antone

Community Pharmacies: from dispensing drugs to pharmaceutical care. Actors involvement in the wider health service network

Giancarlo Nadin

Examining University-Industry interactions from the perspective of relationship marketing and business networks

Cândida Lucas; José Carlos Pinho; Miguel Pinheiro

The project boundary and how it affects renewal within construction

Håkan Håkansson; Malena Ingemansson

The moderating role of environmental unpredictability on building network relationships and network performance results

Despina Karayanni

Opportunity Recognition in Practice: Customer Practices as Determinants of Disruptive Market Innovations

Ranvir S. Rai