Papers | IMP Group | Page 11

The Corporate Branding Networks behind B2B SMEs: Revealing the Actors

Mari Juntunen; Minna Malaska; Saila Saraniemi

Sorting Goods from Bads: How Actors Collaborate in Marketing Green Chemistry

Shiming Zhang

Making Sense of Global Customers in Internal MNC Network

Elina Pernu

An Activity System Model of the Value Creation in the Service Context

Hanna Komulainen; Hannu Makkonen

21st Century Applicability of the Interaction Model: Does Pervasiveness of Social Media in B2B Marketing Increase Business Dependency on the Interaction Model?

Hugh Pattinson; Suresh Sood

Causal Social Mechanisms: The Why not Just the how

Geoff Easton; Katy Mason; Markus Vanharanta

Trust-related Dynamics in the Supply Chain Relationship

Heli Aramo-Immonen; Rainer Breite

Viewing Supply Chain Integration with Knowledge-related Statements

Rainer Breite; Sari Maenpaa

Boundary Objects in Multi-actor Interactions within Tightly Structured Networks

Debbie Harrison; Frans Prenkert; Per Ingvar Olsen; Thomas Hoholm

The Role of Networking and Social Capital in the Initiation of Relationships in Passion Based Service Networks

Louise Canning; Sheena Leek