Blog | IMP Group | Page 8

Market Exchange Relationships in the Descriptive CRM Model as a Base of General Marketing Theory

Erik Curk; Rudi Rozman; Vesna Žabakar

Negative Effects of the Bonding and Bridging form of Social Capital in a Regional Strategic Network

Jens Eklinder Frick; Lars Hallén; Lars Torsten Eriksson

Towards an Model of Understanding Restoring Actions During the Stages of Dissolution in Inter Organisational Relationships

Deirdre Fleming

Combining RFID Technology with Social Media Marketing: A Value Network Analysis

Anne Jalkala; Jari Salo; Minna Oinonen

Business Relationships and Game Theory: Market co-Operation and Market Competition as Embedded Prisoner

Judit Simon; Tibor Mandjak; Zoltán Szántó; Zsuzsanna Szalkai

Selling Innovation

Marta Boffi

Perceptions of Roles and Characteristics of Buyers and Sellers in Business-to-Business Relationships

Doris Jansson; Mika Ojala; Tommi Mahlamaki

Implications of CSR and Hard to Control Contexts in Emerging Markets – Intended and Unintended Business Network Effects

Anna Ljung

Innovation and Mind: Cognitive Issues in Interaction

Chiara Bernardi; Giacomo Pellegatta; Ivan Snehota; Marta Boffi

Drivers of Customer Perceived Value in B2B Insurance Services – Defining the Needs of Small and Medium Sized Enterprises

Hanna-Riikka Kuokkala; Raimo Voutilainen