Blog | IMP Group | Page 8

Market Exchange Relationships in the Descriptive CRM Model as a Base of General Marketing Theory

Erik Curk; Rudi Rozman; Vesna Žabakar

Selling Innovation

Marta Boffi

Business Relationships and Game Theory: Market co-Operation and Market Competition as Embedded Prisoner

Judit Simon; Tibor Mandjak; Zoltán Szántó; Zsuzsanna Szalkai

Combining RFID Technology with Social Media Marketing: A Value Network Analysis

Anne Jalkala; Jari Salo; Minna Oinonen

Perceptions of Roles and Characteristics of Buyers and Sellers in Business-to-Business Relationships

Doris Jansson; Mika Ojala; Tommi Mahlamaki

Innovation and Mind: Cognitive Issues in Interaction

Chiara Bernardi; Giacomo Pellegatta; Ivan Snehota; Marta Boffi

Implications of CSR and Hard to Control Contexts in Emerging Markets – Intended and Unintended Business Network Effects

Anna Ljung

Drivers of Customer Perceived Value in B2B Insurance Services – Defining the Needs of Small and Medium Sized Enterprises

Hanna-Riikka Kuokkala; Raimo Voutilainen

When is an Innovation Network a Nexus for Path Creation? A Study of Public Nanotechnology R&D Projects in the Netherlands

Ariane von Raesveld; Mark Jansen; Peter Geurts

Actors’ Identity in Business Relationships

Antonella La Rocca; Ivan Snehota