Blog | IMP Group | Page 22

Customer Oriented, But Losing Sight of the Big Picture: How Lack of Outside Validation can Limit Market Information Processing in Really New Product Development Projects

Armand Smits; Robert Kok

The Marketing Function in Exploratory Product Innovation: Contrasting Different Project Types

Armand Smits; Ben Dankbaar; Geert Vissers

An Examination of Relationship Ending Theory in the Context of Cross Sector Partnering

Annmarie Ryan; Jaana Tahtinen

I Could Never Take the Place of Your Man: How Network Pictures and Routines Dynamically Collide

Kristin Munksgaard; Poul Andersen

Time and Process in Business Networks: A Structuration Perspective

Andrew Pressey; Linda Peters; Markus Vanharanta; Wesley Johnston

The Mediating Effects of Dyadic Relational Drivers in a Business-To-Business Buyer Network

Elsamari Botha; Gert Human; Peter Naude

Key Account Management and the Post-Bureaucratic Turn

Alan Gilchrist; Andrew Pressey; Markus Vanharanta

Salespeople’s Value Creation in Customer Interaction An Empirical Study

Lena Hohenschwert

We Have the Technology: An Exploratory Study of Business-to-Business Social Media Branding

Robin Croft; Ross Brennan

A First Step Towards Understanding the Effect (and Perhaps Potential) of Neuro-Linguistic Programming on Salespeople

Louise Young; Sana Marroun; Susanne Borg