Blog | IMP Group | Page 11

Health Services Marketing in a Cross-Cultural Environment: Gamma Knife in Brazil

Akmal Hyder; Maria Fregidou-Malama

Drivers and Challenges of Launching Innovative Industrial Technology Applications through Customer Projects

Tuula Lehtimaki

Exploring Value Co-creation within Networks: Actor-to-Actor Service Provision within a Public Transport Service System

Elina Jaakkola; Matthew Alexander

Becoming a Best Value Supply Chain? The Case of the Greek Food Chain

Christos Fotopoulos; George Maglaras; Michael Bourlakis

Collaborative Networks for Radical Innovation: A Science-to-Business Marketing Approach to Scientific Knowledge Commercialisation

Diana Nadine Boehm; Teresa Hogan

Re-classifying and Re-valuing Goods: A Case Study

Frank Azimont; Luis Araujo

Identifying the Characteristics of Key Account Managers that Drive Performance

Lesley Murphy

The Impact of Social Relationships on Interpartner Legitimacy

Edith Andresen; Helene Lundberg; Sabine Gebert-Persson

Buyer-Supplier Interactions in Business Services: Stability and Change in Relational Interfaces

Joao Mota; Luis de Castro

The Boundaries of the Firm and the Relevance of their Permeability

Cristina Baptista; Joao Mota; Luis de Castro