Blog | IMP Group | Page 104

Is Health Services Marketing an Issue for Emerging Markets?

Akmal S. Hyder; Maria Fregidou-Malama

Network Interdependencies in a Logistics Service Network: a Case Study of Offshore Oil and Gas Supply Bases

Ingrid O. Uthaug; Per Engelseth

One Decision But Many Practices: a Practice-Based Approach to Price Decision-Making

Katrine Fabritius Kornmaaler; Martin Jarmatz; Michael Fetahi Laursen; Sof Thrane; Troels Troelsen

The Competitive Tensions and Dilemmas of Industry 4.0: a Capabilities Perspective

Chris Raddats; Jamie Burton; Judy Zolkiewski; Vicky Story

Business Relationships and Relationship value: A case study of value perceptions in a supplier-customer relationship

Kirsten Frandsen

Innovative Microenterprises in Mature Industry

Clarissa Sia-Ljungström

The Importance of Client Relationships and Service Brand Personification Dimensions in a Short-Term Business Insurance Market

Frikkie Herbst; Kosie de Villiers; Marlize Terblanche-Smit; Pieter Steenkamp

Value Co-Creation in a Closed Business Service Triad: From a Dialogic to a Tri-logic Process

Chavi C-Y Fletcher-Chen; Xia Zhu

Social Media Use by Frontline B2B Sales Force in India

Jaydeep Mukherjee

From Little Things Big Things Grow

Catherine Sutton-Brady; Louise Canning; Sheena Leek