CALL FOR PAPERS:
2016 CBIM Academic Workshop
Center for Business & Industrial Marketing
IMPORTANT DATES
Extended Abstract or
Poster Submission Deadline 4 April 2016
Early Bird Registration Deadline: 2 May 2016
Late Registration Deadline: 29 June 2016
Conference Dates: 29,30 June and 1 July 2016
WELCOME NOTE
The Faculty of Economics and Business, at the University of the Basque Country UPV/EHU, in Bilbao (Spain) will host the 2016 CBIM Academic Workshop from June 29th to July 1st, 2016. The CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B marketing. It is truly an international workshop. Please join us
CONFERENCE THEME
Extending Value in a Margin Eroding Context
CONFERENCE HIGHLIGHTS
Keynote Address:
Dr. Wesley J.Johnston CBIM Roundtable Professor of Marketing Associate, JMack Robinson College of Business, Georgia State University, USA
Conference proceedings:
Accepted papers or extended abstracts an posters will be published in the Conference Proceedings. Published materials will be copyrighted and indexed at RePEc.
Journals:
Authors presenting outstanding papers will be invited to submit an extended version to one among the following journals: Journal of Business & Industrial Marketing, Marketing Intelligence & Planning or Cuadernos de Gestión.
Poster sessions:
Subject to the authors will and the Scientific Committees consideration, there will be poster sessions throughout the event.
Suggested topics:
Service-led growth
Bundling services
Marketing Intelligence
Competitive Intelligence
Project Development & Delivery
B2B Analytics
Service Intelligence
SDL Performance Indicators
Negotiation
Value Calculators
Opportunity Analysis
Key Account Performance Metrics
Business Innovation Performance Metrics
NPD Performance Metrics
Organizational Buying Behavior
Customer Experience in B2B
International Interorganizational Relationships
Please send one of the following by April 4, 2016:
1. Detailed abstract (maximum 2 pages double spaced),
2. Paper or case study (maximum 20 pages double spaced),
3. Special session proposal (1 page double spaced).
PROGRAM COMMITTEE MEMBERS
Please visit http://www.cbimbilbao.com/Committee.html for the complete list.
ORGANIZERS
J.Mack Robinson College of Business, Georgia State University
Isenberg School of Management, UMassAmherst
Faculty of Economics and Business, University of the Basque Country UPV/EHU
HOSTING UNIVERSITY
Faculty of Economy and Business, University of the Basque Country UPV/EHU
FOR MORE INFORMATION, PLEASE CONTACT:
2016 CBIM Academic Workshop)
www.2016cbimbilbao.com | 2016cbimbilbao@eventi3.com
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Journal of Business & Industrial Marketing
Attention all Journal of Business & Industrial Marketing editorial advisory and review board members there will be a planning and policy meeting at the conference