Call for Papers
JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING
Special Issue on The Global B2B Challenge
The deadline for submission is June 30, 2008.
The Journal of Business Industrial Marketing announces a Call for Papers for a Special Issue on the The Global B2B Challenge. Business-to-business marketers are facing growing challenges as the once thought regional concentration of business markets has become dispersed and fragmented globally. Global customers, global sourcing and global supply chains have increased the complexity and risk for B2B marketer. The purpose of this is to focus on the various issues that affect the organization, coordination and complexity of B2B marketing in a global economy.
Specific topics may include, but are not limited to:
Integrating Marketing Processes
Value Migration in Global Business Models
Partnership/Cooperative Knowledge Creation
Knowledge Management In Global Context
New Organizational Forms In Global Markets
Transactional vs Relational Orientations
Challenges and Opportunities In BRIC and Emerging Markets
Global Sustainability In B2b
B2b Brands In Global Markets
New Value Proposition Development
Inside-Out Versus Outside-In Innovations
Global B2B Service Chain
Global Buying/Selling Centers
Value Management In Supply Chains
Network Strategies
Emerging Marketing Channels
Aligning Technology with Business Strategy
B2B Portals and Interactive Sales Technology
Customer-Centric Strategies
Consumer Experience Management
Reaching Key Decision Makers
Global CRM Strategies
Govermental and Institutional Regime Effects on B2B Exchanges
Global Key Account Management
Preference will be given to empirical papers (both qualitative and quantitative), although theoretical papers (B2B case studies )that examine key issues in purchasing orientation or offer comprehensive frameworks of organizations’ orientation towards their suppliers are also welcomed. As the Journal of Business and Industrial Marketing is widely read by an academic and business audience, all submissions should include implications for practitioners.
Processes for the submission of papers ..Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication. Submissions should be approximately 6,000 words in length. Copies should be submitted via email Word attachment (in one file including all figures and tables) to both special issue editors. The first page must contain the title, author/s, and contact information for the author(s). For additional guidelines including the requirement for a structured abstract, please see the Notes for Contributors from a recent issue of the Journal of Business and Industrial Marketing, or see the home page at www.emeraldinsight.com/jbim.htm. Suitable articles will be subjected to a double-blind review; hence authors should not identify themselves in the body of the paper.
Please address questions to the special issue editors:
Dr. Aurea Helena Puga Ribeiro
Fundação Dom Cabral
Av. Princesa Diana, 760
Alphaville – 34000-000
Nova Lima – MG Brazil
+55 31 3589 7200
áurea@fdc.org.br
Thomas Brashear Alejandro
Isenberg School of Management
University of Massachusetts Amherst
University of Massachusetts Amherst
Amherst, MA 01003
+1 413 545 5666
brashear@mktg.umass.edu