Elizabeth Edgal Elizabeth Edgal is a Doctoral Researcher at the University of Vaasa in Finland. Elizabeth’s research interest lies in business-to-business relationships, Read More
Pauliina Ulkuniemi Pauliina Ulkuniemi is Professor of Marketing at Department of Marketing, Management, and International Business at Oulu Business School. Her research Read More
Annika Laine-Kronberg Annika Laine-Kronberg is a professor of Strategy at the School of Management, University of Vaasa in Finland. She is also Read More