Following years in the industry, Rob has had academic positions in various institutions internationally including Uppsala University, where his optained his PhD, EM Lyon, Group ESC Dijon, Lyon 3 University, and University of Western Sydney, and has lectured in multiple establishments internationally (Australia, France, Hungary,, Portugal, Sweden, Switzerland, the UK). His research activities and interests span over various interlinked and overlapping themes,tied -but not limited – to broader areas such as Business Networks, Key account management and Responsible Purchasing, Performativity (Market making and shaping), and Solution selling.

Rob joined the IMP Group shortly after its creation and has been involved in the second major IMP project in the late 80’s and early 90’s, and has acted as conference Chair and organiser on addtional IMP Conference.

His more recent academic positions were those of Director of Research and Dean of Faculty at KEDGE Business School in France.