Helen McGrath is a Lecturer in Marketing in the Department of Management and Marketing in University College Cork, Ireland. Her research specialism is on the development of network capability in entrepreneurial and small firms. She is also involved in projects related to social media, coopetition and strategizing in small, entrepreneurial ventures.  Her research is published in, among others, Industrial Marketing Management, International Small Business Journal, Journal of Business Research, European Journal of Marketing and the Journal of Business and Industrial Marketing.