Annika Laine-Kronberg is a professor of Strategy at the School of Management, University of Vaasa in Finland. She is also a special researcher in sustainability at Åbo Akademi University. She also works as an educator and consultant in change management, conflict management and strategy. She has several positions of trust in society, such as within the insurance sector and in foundations supporting academic research. Her research interests are related to simultaneous cooperation and competition in business networks, strategic management, sustainability and digitalization. Her work is published in among others, Industrial Marketing Management, Journal of Cleaner Production, Journal of Purchasing and Supply Management, Scandinavian Journal of Marketing and Journal of Business and Industrial Marketing.