Papers | IMP Group | Page 78

Specific forms of customer orientation in the Russian B2B market: the results of empirical research

Gulakova Olga; Rebiazina Vera; Smirnova Maria

”Happy-happy” business negotiation – agreements beyond ”win-win”

Jens Eklinder Frick; Lars-Johan Åge

Interaction and liabilities between native and immigrant firms

Matilde Milanesi; Simone Guercini

MEASURING AND DOCUMENTING CUSTOMER VALUE USING TOTAL COST OF OWNERSHIP

Dan Bellenger; Gabriela Piscopo; Wesley Johnston

CUSTOMER REFERENCING IN THE CONTEXT OF A CAPITAL EQUIPMENT BUYING DECISION

Andre Vilares Morgado; Luis Mota de Castro

Relationship Enablers of Managerial Social Networks

Carla Costa; João F. Proença; Teresa Proença

Is Health Services Marketing an Issue for Emerging Markets?

Akmal S. Hyder; Maria Fregidou-Malama

The Importance of Client Relationships and Service Brand Personification Dimensions in a Short-Term Business Insurance Market

Frikkie Herbst; Kosie de Villiers; Marlize Terblanche-Smit; Pieter Steenkamp

A Constructivist Approach to the Trans-nationalization Process of the Retail Business Model: The Case of a Japanese Global Retailer in China

Hajime Kobayashi; Xiaohong Qin

Intra-organizational network interface units: An empirical study of differentiation and integration

Alexander Leischnig; Barbara Niersbach; Bjoern S. Ivens; Catherine Pardo