Papers | IMP Group | Page 60

DIFFERENCES BETWEEN BRAND WORLDS IN B2C AND B2B

Benjamin Österle; Jorg Henseler; Marc M. Kuhn

Big Data Driven IMP – B2B Marketing Needs a Robot

Hugh M. Pattinson; Suresh C. Sood

Business decision making: understanding the dynamic role of emotions

Miika Nietola; Nikolina Koporcic

The dissolution of business relationships in a demerger setting

Katarina Lagerstrom; Roger Schweizer

Business model transformation: a dynamic network approach

Johan Kask; Per Carlborg

Mapping interaction and interdependence within the B2B marketing literature over time

Debbie Harrison; Kristin B. Munksgaard

INFIDELITY IN INTER-ORGANIZATIONAL MARKETING RELATIONSHIPS: AN APPLICATION OF THE MARITAL METAPHOR

Bilge Aykol; Dayananda Palihawadana; John Hadjimarcou; Leonidas C. Leonidou

The network co-creation journey over time and space. The experience of a lighting designer

Andrea Perna; Enrico Baraldi; Gian Luca Gregori; Thomas O’Toole

The Network Effects of a Major Product Recall: The Case of Takata

Catherine Sutton-Brady; Sheena Leek

Mapping interaction and interdependence within the B2B marketing literature over time

Debbie Harrison; Kristin B. Munksgaard