Papers | IMP Group | Page 52

Dynamics of trust in customer-supplier relationships

Antonella La Rocca; Grzegorz Leszczy&#324 ski; Ivan Snehota; Marek Zieli&#324 ski

IDENTIFYING HIDDEN PATTERNS DRIVING ADOPTION AND REJECTION OF INNOVATION

Elizabeth Norman

Interactivity in Business Networks

Hakan Hakansson; Ivan Snehota

Paradoxes in inter-organizational relationships: how do alliances managers deal with ambidexterity in innovative projects?

Frédéric Prevot; Nathalie Fabbe-Costes; Vichara Kin

A literature review on entrepreneurship at the Base-of-the-Pyramid: how B2B entrepreneurs make a difference in customer communication and CRM

Katharina Raab; Ralf Wagner

Narratives&#039 role in shaping new markets

Gaël Bonnin

Addressing Value Proposition and Customers Values in the B2B context An exploratory study

Gilles Roehrich; Mohammad Halimi

VGM Amendment reveals port community as a business network

Alexandre Lavissiere; Laurent Fedi; Mary Catherine Lavissiére; Tibor Mandják

DIFFERENCES BETWEEN BRAND WORLDS IN B2C AND B2B

Benjamin Österle; Jorg Henseler; Marc M. Kuhn

Big Data Driven IMP – B2B Marketing Needs a Robot

Hugh M. Pattinson; Suresh C. Sood