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  • About us
    • Who we are
    • The IMP Board
    • Our history
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    • Members
    • Special Interest Groups
    • IMP Early Career
  • Conferences
    • IMP Conferences
    • IMP Forum seminar
  • Publications
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Harnessing artificial intelligence in B2B marketing: A conceptual framework and managerial guidelines

Joel Mero; Joona Keranen

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Starting up a local energy system in Sweden: the story of technological collaboration between an Italian supplier and established Swedish energy company

Andrea Perna; Frida Lind; Maria Landqvist; Maria Paola Palermi

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Value creation in foreign network relationships and its impact on the company’s operations

Aleksandra Hauke-Lopes; Krzysztof Fonfara

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How to increase the company’s internationalisation maturity – business relationships perspective

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The role of equity crowdfunding in the start-up business network

Alessandra Tzannis; Chiara Cantù; Daniel Schepis; Giorgia Sepe

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How business relational attributes contribute to marketing strategy development

Peter Trim; Yang-Im Lee

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How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships

Peter Trim; Yang-Im Lee

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The tendering activity as cornerstone of sustainability learning in CoPS activities

Fanny Romestant

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Networking towards environmental sustainability in green supply chains and networks: findings in sustainability reporting

Lisa Melander; Viktoria Sundquist

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Mobilizing supplier resources in new business ventures

Antonella La Rocca; Ivan Snehota

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