Papers | IMP Group | Page 284

The link between the supplier’s relational selling strategy and its key account managers’ relational behaviours

Catherine Pardo; Laurent Georges; Paolo Guenzi

Buyers’ expectations from their suppliers

Olli-Pekka Juhantila; Veli-Matti Virolainen

What Do Managers Think About The Value Of Business Relationship

Judit Simon; Tibor Mandjak; Zoltán Lantos

Choosing Between [Potential] Friends: Market Segmentation In A Small Company

Lindsay Cheng; Pete Naude

Strained Business Relationships: A Conceptual Paper

Jari Salo; Kimmo Alajoutsijärvi

Network Participation And Internationalization Of Smaller Manufacturing Enterprises In Central Europe: A Case For Research

George Tesar; Hakan Bohman; Hakan Boter; Hamid Moini

Does The Size Matter? How Do Small And Large Firms Differ In Developing Business Relationships?

Maja Makovec Brencic; Vesna Virant; Vesna Zabkar

A View from the Edge

Ian Wilkinson; Louise Young

M-Art-Keting: Adding Value Through Multimedia Technologies To The Museum Sector -A Network Marketing Approach To Cultural Industry: The Case Of Mart Museums Of Modern And Contemporary Art

Armando Cirrincione; Mario Benassi

Relationships And Technology: Combining ERP And Internet Technologies

Brian Fynes; Sean de Burca