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  • About us
    • Who we are
    • The IMP Board
    • Our history
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    • Members
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    • IMP Conferences
    • IMP Forum seminar
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Behavioral Segmentation in the developement of B2B High Speed Data Services

Marghertia Pagani

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Urban Renewal in Asia-Pacific: A Comparative Analysis of “Brainports” for Sydney & Kuala Lumpur

Hugh M. Pattinson; Suresh C. Sood

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The elusive returns of targeted marketing investments in customer relationships: evidence from a longitudinal case study

Erik M. van Raaij; Maarten J. A Vernooij; Sander P. van Triest

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Business relationship digitization process: A conceptual framework

Jari Salo

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Dealing with Duality: Internal Markets and the Role of the Agent in CRM

Margo Buchanan-Oliver

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Managing Product Development – Challenges related to Embeddedness in Time and Space

Espen Gressetvold; Torkel Wedin

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Questions about Network Dynamics: Characteristics, Structures,and Interactions

Jule Gassenheimer; Linda D. Peters; Wesley J. Johnston

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Brainport: the creative mainport? Is the createive industry-concept a logical step towards the development of the brainport-concept?

Bart Kuipers; Paul W. M Rutten; Walter J. J Manshanden

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Network evolving processes in regulated contexts: Restraint or facilitator?

Camilla Steinby; Sabine Gebert Persson

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Relationship significance: is it sufficiently explained?

Filipe J. Sousa; Luis M. de Castro

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