Papers | IMP Group | Page 237

The Concept of Offering in Project Marketing: A Literature Review

Anne Jalkala; Olli Pekkarinen; Risto T. Salminen

Employing the First Customer Reference to Support Software Marketing: Using Multiple Analysis Methods to Analyze Empirical Evidence

Jari Ruokolainen; Markus Mäkelä

The Effects of Previous Episodes in Business-to-Business Interaction

Francis Buttle; Sergio Biggemann

Sponsorship as a Business Exchange: An Application of Relationships and Networks in the Performing Arts

Beverley Thompson; Catherine Sutton-Brady; Nicole Stegemann

Reshaping the Business Networks: A Study of the Effects of Regulations on the Co-Operation

Camilla Steinby; Sabine Persson

Designing Strategic Networks

Edith Andresen; Tommy Roxenhall

Value Chain Innovation Processes and the Influence of Co-innovation

Sicco C. Santema; Wouter Beelaerts van Blokland

Understanding the Factor Structure of Customer Satisfaction in Business Markets

Bruno Busacca; Giovanna Padula

Collaboration in the Red Meat Industry: Understanding Power, Demand and Supply Characteristics in Beef Supply Chains

Andrew Cox; Daniel Chicksand; Max Yang

Strategy Development in International Markets: A Two Tier Approach

Carl Arthur Solberg; Francois Durrieu