Papers | IMP Group | Page 232

The Commitment-Trust Theory: The British and Saudi Arabian Cross-National Perspectives

Caroline Tynan; Christopher Lewis; Ibrahim Abosag

Reluctant or Bold? A Typology of Networkers in the UK Public Relations Industry

Jane Tonge

Group Purchasing Classification: Symbiotic Relationships in Horizontal Purchasing Cooperation

Björn Waltmans; Fredo Schotanus; Marc Reunis; Sicco C. Santema

Network Purchasing in Developing Countries: The Case for Uganda

Moses Muhwezi

Strategic Thinking and the IMP Approach: A Comparative Analysis

Annalisa Tunisini; Debbie Harrison; Enrico Baraldi; Judy Zolkiewski; Ross Brennan

Analysis of Buying Center Decisions through the Salesforce

Joerg Brinkmann; Markus Voeth

Integrating Relationship Maintenance into the Multiplexity of Channel Ties: A Theoretical Framework

Fabrizio Zerbini; Sandro Castaldo

New Direction Line of Sustainable Development and Marketing in Green Banking

Éva Pinter; Nikolett Deutsch; Zoltán Ottmár

The Impact of Culture on Marketing at the Bottom of the Pyramid: A Relationship Creation and Network Development Approach

Richard Fletcher

Factors Affecting Cooperation in Networks: Examples from Structured and Unstructured Cases

Henrik Virtanen; Åsa Hagberg-Andersson