Papers | IMP Group | Page 224

Are Services Marketing and the Marketing of Products Different? A Governance Approach

Bjoern Sven Ivens; Catherine Pardo

The Impact of Relationship Atmosphere on the Key Supplier’s Perceived Reputation

Gammoudi Lotfi; Karim Machat

Perceptions of Scientific Markets

Susanne Åberg

Step by Step Interviews: A technique for Studying Negative Subjects in B2B Settings

Annika Tidström

Are you Swaying to the Swing in your Distribution Channel?

Anand Ramanathan

Relationship Marketing and Reverse Logistic Programs Efficiency

Javier Husillos; Maria Alvarez; Nora Lado; Pascual Berrone

Importer-Exporter Relationship Intention: A Signaling Approach

Mai Nguyen; Nigel Barrett; Tho Nguyen

Cross-Fertilization and Isomorphism: The Role of Consumer Culture. Theory, Institutional Theory and Institutional Semiotics in Business Markets

Margo Buchanan-Oliver

The Value of Made in, Brand Identity and Marketing Communication in Italian Enterprise Clusters

Anna Uslenghi; Carolina Guerini; Eleonora Cattaneo

Nokia’s Strategic Change by Means of Alliance Networks. A Case of Adopting the Open Innovation Paradigm?

Koen Dittrich