Papers | IMP Group | Page 208

Exploring Marketing-Purchasing Integration in Marketing Service Procurement

Evi Hartmann; Lydia Bals; Thomas Ritter

Attractiveness in Business Markets: Conceptualization and Propositions

Chris Ellegaard; Thomas Ritter

Taxonomy Of Supplier Firms In The Hungarian Automotive Industry – Aligning Customer Value And The Capability Based Approach

Andrea Gelei

The Relative Value of a Technology: Its Appearance in the Academic, Venture Capital and User Setting

Alexandra Waluszewski; Malena Ingemansson

Strategic pricing in business relationships

Mai Anttila; Markku Tinnilä; Seppo Leminen

The Constitutions Of Networks

David Ford; Stefanos Mouzas

Differentiation through services in Product-Centric Businesses

Chris Easingwood; Chris Raddats

Building Relationships By A High-Tech Startup: What Are The First Steps And The Main Problems

Artem Gruzdeff; Marina Sheresheva

The Management of Customer Portfolios: Reconciling Extensive and Intensive Prescriptions

Geoff Easton; Markus Vanharanta

A Conceptual Model for the Internet’s Impact on Marketing in Iran

Mehdi Ghazisaeedi; Pitt F. Leyland; S. Kamal Chaharsooghi