Papers | IMP Group | Page 207

A Conceptual Model for the Internet’s Impact on Marketing in Iran

Mehdi Ghazisaeedi; Pitt F. Leyland; S. Kamal Chaharsooghi

A Research Agenda for Interactive Strategy

Debbie Harrison; Enrico Baraldi; Judy Zolkiewski; Ross Brennan

The Discursive Construction of Organisational Boundaries in Traditional and Electronic Networks

Nick Ellis; Sharon Purchase; Sid Lowe

Actor Roles In Service Development -An Analysis Conducted From A Network Perspective

Patrik Gottfridsson

Towards A Universal Concept Of Relationship Marketing: A Reality Or A Myth? – The Practitioners View

Judy Zolkiewski; Myria Ioannou

“OK. I’ll get that to you by Friday” – The Role of Commitments in B2B Relationships

Alan Gilchrist; Geoff Easton; Peter Lenney

When it is necessary or not necessary to start horizontal purchasing collaboration in developing countries: The case for Uganda public procurement units

Moses Muhwezi

Service Quality and its contribution to Price Premium though Service Loyalty: a B2B Perspective

Kenneth E Miller; Papassapa Rauyruen

Cultivating Learning And Fostering Flexibility In International Distribution

Anthony S Roath; Rudolf R Sinkovics,

Customer Insights on Industrial Markets. A New Method to Measure Complex Preferences

Isabel Tobies; Markus Voeth; Uta Herbst